I generally have a list I put together at the end of the previous month or beginning of the next with rough ideas where I want to end up on a Saturday afternoon or Tuesday evening.
It’s never set in stone because something else can always catch your eye and makes an intriguing case instead. I try not to watch the same teams too frequently because you don’t want to be reading about groundhog day week in, week out!
I do also have a list set aside that I add to with clubs that I would like to get a visit in to, always for a variety of different reasons. It might be someone’s invited me there, the food looks rather exceptional or something else I’ve seen normally on social media or in conversation intrigues me.